Research Paper Proposal Example | Topics and Well Written Essays - 750 words

Proposal - Research Paper Example Through quantitative and qualitative analysis, the proposed study aims to determine how marketers can manipulate these factors to their own advantage. Literature The findings of research study of Kollat and Willett (1969) highlight that 65 percent of buying decisions in supermarkets are made in-stores, 50 percent of these decisions are unplanned and vary based on products and 50.5 percent of the products are bought in supermarkets as unplanned purchases. These unplanned decisions contribute to impulse purchasing which is considered very favourable for the sales of consumer products. Patterson (1963) argues that impulse buying is a result of various factors and one of these factors is the store location. Two important factors that influence impulse buying decisions include product packaging and positioning. Breygelmans, Campo & Gijbrechts (2006) conducted a research to study the impact of self-positioning on online grocery store choices and they have found that shelf management is an important factor even in the case of online grocery stores. By studying the in-store marketing of Norwegian retailing, it has been identified that are the promotional techniques which are used to normalise consumers purchasing behaviour (Dulsrud & Jacobsen, 2009). By positioning products on the top shelf or near the centre, attention and evaluation of brands can be improved whereas, positioning brands on the middle shelves achieve attention but does not improve evaluation (Chandon, Hutchinson, Bradlow & Young, 2009). Another important factor that leads to impulse buying is packaging. The difference in packaging directly contributed to sales appeal (Twedt, 1968). Packaging is very significant for low involvement products like impulse purchase categories because in these categories, consumers do not have the desire or need to investigate the products (Louw & Kimber). Packaging is the key driver of impulse buying and it is significant to understand whether planned versus impulse shoppi ng occurs as a result of packaging (Sorensen Associates). The Henley Centre study (cited in Ogba and Johnson, 2010) has found that 73 percent of the purchasing decisions of the consumers at the point of sales are because of the packaging of the products because packaging influences the choices of the people. In the changing marketing environment, analysing whether shelf-positioning or packaging still plays an important role in impulse or not, will be very significant. Therefore, the proposed research study will be having significant implications for the marketers. Research Objectives The aim of this research is to determine whether better packaging or better shelf-positioning influence the impulse buying of consumers It aims to determine whether high visibility of fast moving consumers’ goods through proper shelf-positioning result in the diminishing impact of packaging on Impulse buying This research study aims to determine whether lower visibility of fast moving consumer go ods lead to a greater role of packaging to play in Impulse buying. Another objective of this research study is to determine whether better packaging and visible shelf-positioning can help the markets to achieve higher Impulse buying. Research Design and Methodology To achieve the mentioned objectives, both the qualitative and quantitative methodologies will used. In qualitative methodology, early research work and secondary data will be collected and analysed. The primary data will

The Picture of Dorian Gray Essay Example | Topics and Well Written Essays - 1750 words

The Picture of Dorian Gray - Essay Example For Dorian, the appearance of beauty is all that matters, and many characters in the novel judge him solely on his looks, rather than his actions. It is the worship of youth and beauty for beauty's sake that leads to Dorian down the path of hedonism and from there to the embrace of sin. Early in the novel, Dorian is a somewhat innocent character, and the artist, Basil Hallward, feels protective toward the young man, and does not want others to intrude on their friendship, especially the cynical Lord Henry. The boy has had such a profound effect on Hallward's soul that it has influenced all his work, and he tells Lord Henry, "He is all my art to me now" (Wilde 11). To Hallward, Dorian's looks do reflect something beyond youth and beauty, an admirable personality. But once Dorian begins to associate with Lord Henry Wottan, he learns a new way of expressing himself. Lord Henry likes to play with the idea of morality, teaching Dorian that "the only way to get rid of a temptation is to yield to it" (Wilde 21). In this, he is beginning to lead Dorian down a path of selfish immorality, one where he may do whatever he likes without consequence. He explains the route of hedonism, beginning by convincing Dorian that "youth is the one thing worth having" (Wilde 24), that beauty is more important than thought (Wilde 25), and that his life will be completely worthless without these two qualities. He also explains, "Nothing can sure the soul but the senses, just as nothing can cure the senses but the soul" (Wilde 23), and Dorian, unfortunately, takes to heart only the first part of this maxim. Where Lord Henry's philosophy allows the beautiful young man to become a hedonist, it does acknowledge the importance of the soul, but Dorian doesn't understand this. As Martin Fido succinctly puts it, "Dorian's delight in his own beauty and youthleads him to place the stimulation of the senses through exotic beauty above every other value. This leads to his appalling corruptions" (Fido 85). Oscar Wilde was familiar with the aesthetics of both Hallward and Henry. As an artist, he was familiar with the ideal of beauty for beauty's sake, and he discusses this in his preface, where he explains the role of the artist as "the creator of beautiful things" (xxiii) and also that seeing beauty in beautiful things is the only way to be cultivated. However, we also see Henry's amorality in this preface, when Wilde dismisses the idea of morality or immorality in art (Wilde xxiii). Wilde must have examined this idea from many angles, due to the world he lived in. As he was writing The Picture of Dorian Gray, the culture he lived in was busy condemning his own behavior as immoral. Since he believed "his literary and social standing would protect him" (Nunokawa 12) from persecution, he became less discreet about his relationships with other men even as the English parliament was passing laws again homosexuality, and eventually he was convicted of being gay, and sentenced to two years of hard labor for this crime (Nunokawa 12). If Wilde had instead remained secretive about his actions, he