What Is The Characters In A Worn Path By Eudora Welty

â€Å"A Worn Path† by Eudora Welty is a compelling story of an elderly woman traveling a great distance to town to receive medicine for her ill grandson. A tale of love and devotion that pushes one towards his/her goal. Phoenix Jackson is a strong character despite her age and health issues. The unconditional love for her grandson helps her overcome all the obstacles and hardships along her journey to the city to retrieve her grandson’s medicine due to his lye poisoning. Jackson may be of age, but she proves quick enough that she is a force to be reckoned with. Phoenix has some strong and valuable qualities that are reminiscent to the mythological bird, The Phoenix. Welty’s play on words confirms the similarities. Jackson’s love and devotion†¦show more content†¦This description gives the reader the assumption that Phoenix has a very ragged, poor appearance indicating poverty. The colors of the Phoenix were said to be bright and colorful with colo rs of oranges, yellows, and reds. â€Å"A golden colour running underneath her skin and the two knobs of her cheeks were illuminated by a yellow burning under the dark.† (Welty). The color gold represents a timeless quality. Welty, further describes, â€Å"a red rag tied over her hair†. This is also a hint towards the Phoenix. Furthermore, Phoenix’s eyes are said to be â€Å"blue with age.† (Welty) â€Å"Her skin had a pattern all its own of numberless branching wrinkles.† (Welty). Another indication of Jackson’s age. We face challenges throughout our everyday life. Some challenges may be simple, some may be difficult, and some we may have faced before. Phoenix Jackson is no different. With sheer determination and an unconditional love for her grandson, she accomplished her mission. There are several instances in the story, where Jackson gives off â€Å"bird-like† qualities. When she is crossing the creek and she closes her eyes to cross it. It was almost like she could sense where she was going without using her eyesight. Like birds, they travel north every winter, they go the same path to get to their destination and they know exactly where they are going. Jackson is a very determined and caring character. The story shows how thisShow MoreRelatedA Worn Path: Struggle For Racial Equality Essay1522 Words   |  7 PagesA Worn Path: Struggle for Racial Equality In A Worn Path, a short story by Eudora Welty, the main character, an old colored woman named Phoenix, slowly but surely makes her way down a worn path through the woods. Throughout her journey, she runs into many obstacles such as a thorny bush and a hunter. She overcomes these obstacles and continues with her travels. She finally reaches her destination, the doctor’s office, where she gets medicine for her sick grandson back home. Many critics haveRead MoreA Worn Path: Struggle for Racial Equality1550 Words   |  7 Pagesâ€Å"A Worn Path†: Struggle for Racial Equality In â€Å"A Worn Path†, a short story by Eudora Welty, the main character, an old colored woman named Phoenix, slowly but surely makes her way down a â€Å"worn path† through the woods. Throughout her journey, she runs into many obstacles such as a thorny bush and a hunter. She overcomes these obstacles and continues with her travels. She finally reaches her destination, the doctor’s office, where she gets medicine for her sick grandson back home. Many critics haveRead MoreCan Love Conquer All? A Worn Path by Eudora Welty Essay914 Words   |  4 PagesLove Conquer All? A Worn Path by Eudora Welty There are many authors in this world. Every author has a unique way of expressing their writing. Eudora Welty is the author of â€Å"A Worn Path.† She has written many short stories and novels. She was born April 13, 1909 and died July 23, 2001. Eudora Welty wrote â€Å"A Worn Path† in 1941.Eudora Welty passed away, but left us with some of the most admired pieces of writing. One of the most popular short stories was â€Å"A Worn Path.† â€Å"A Worn Path† is a short storyRead MoreCharacter Revelation Of A Worn Path Story By Eudora Welty833 Words   |  4 Pages2017 Character Revelation of A Worn Path story by Eudora Welty Character is an imaginative person who plays role in a story. (Kennedy, 1983 in Koesnosoebro, 1988). The role of character is very important. Every story must have its own character, as their function are to play the role in a story. Sometimes, it is easy to interpret how the character is. However, most of the time, it is quite difficult to know about the characteristic of them and readers have to analyses more how the character reallyRead MoreSymbolism in A Worn Path by Eudora Welty1106 Words   |  5 PagesIn the story â€Å"A Worn Path† uses a continuous number of literary techniques and there is an overflow of symbolism. In the story everything symbolizes an object symbolism is when an object in the story can relate to something. Symbolism is a literary technique that adds meaning to a story by using an event or object as a symbol to represent something else. Phoenix Jackson represents the most important thing in the story the ancient Egyptian bird the Phoenix. The story â€Å"A Worn Path† takes place in DecemberRead MoreLiterary Analysis Of A Worn Path By Eudora Welty )945 Words   |  4 PagesJourney of Thanks (Literary analysis of A Worn Path by Eudora Welty) How far should one travel to another if they know the will not be thanked for their actions? Eudora Welty, a lady that wrote in a male dominated world, wrote the story A Worn Path, which is consider one of the greatest works of the twentieth century. A Worn Path is about Phoenix Jackson an older woman that goes on a journey through the forest to get to a hospital in another town becauseRead MoreEudora Welty s A Worn Path1481 Words   |  6 PagesA very famous writer and novelist, Eudora Welty, has written many short stories and novels. Welty’s work is mainly focused with great precision on the regional manners of people inhabiting a small Mississippi town that resembles her own birthplace and the Delta country. Welty was born on April 13, 1909 and was raised by her close-knit and loving parents. In fact, Welty inherited the love of language from her mother. During her lifetime, Welty has earned many awards from her short stories and novelRead MoreA Worn Path Researc h Paper959 Words   |  4 PagesHeroic Efforts Of Phoenix Jackson In â€Å"A Worn Path† In Eudora Welty’s â€Å"A Worn Path,† the character Phoenix Jackson is introduced. Phoenix Jackson is an uneducated, African-American woman without any family besides her sick grandson. Phoenix is the hero of this story and fits the role well by delivering much-needed medicine to her grandson. Phoenix shows many distinct traits that reveal her to be a hero to her grandson. The heroic feats she accomplishes pave a path that leads to her satisfaction as wellRead MoreA Worn Path Analysis1058 Words   |  5 PagesConfrontations and Perseverance: â€Å"A Worn Path† Analysis â€Å"A Worn Path† by Eudora Welty, published in the Atlantic Monthly during February 1941, portrays an elderly, southern, African American woman’s endurance through a lengthy journey from her home to Natchez, Mississippi to obtain medicine for her ill grandson, who has lye poisoning. Throughout the journey, the protagonist, Phoenix Jackson, confronts several conflicts testing her. The tale describes the encounters of Phoenix Jackson during her travelsRead MoreLiterary Analysis Of A Worn Path710 Words   |  3 PagesLiterary Analysis of A Worn Path, by Eudora Welty The famous short-story, A Worn Path, has enlightened many readers since it was published in 1941. This story tells the tale of an old woman and her long adventure to town. She experiences many obstacles her journey and people who make her consider giving up, but she keeps her head high and continues on. Welty’s inspiration struck when an elderly woman walked past in the distance on her way through the countryside. â€Å"A Worn Path† is an uplifting tale

Negative Effects Of Social Media - 1542 Words

The Internet, nobody can touch it, eat it, or see it, yet it is such an integrated part of society. The internet allows people to shop for anything they need, and talk to people through websites, forums, blogs, but most commonly social media. Social media is a noun referring to websites and applications (most commonly referred to as app/s) that enable users to create and share content or to participate in social networking. Social media allows people from all over the world share ideas, works of art, or their talents through bodies of texts, or even a video. But just like a new, harmless cough, there are new symptoms that have yet to develop. In short social media has revolutionized communication, allowing people to make friends with†¦show more content†¦ Online friends are friends made over the internet, and sometimes theses online relationships lead to these people to meet face to face. While some people do not consider these friends to be real friends others consider th em to be just as real as childhood friends, or something more. But even the exchange of information was great. Someone could find news on breaking events, the weather almost anywhere, or find scientific research papers to back their claims. Or even find information on the latest fashion trends, or the latest political blues. But now that cough has a new symptom with it an annoying itch, or addiction. Addiction is when someone feels a strong need to constantly do, or use something multiple times, which normally has a negative effect on the person, or their lifestyle. Now although older generations, and Webster dictionary more commonly associate this with drugs, social media is slowly starting to take over the younger generations with an iron fist. The internet has become so integrated into the lives of the generation in social, educational, or even work aspects. Kids are now required to have one or more sources from online for essays in the fifth grade, and the number only increase s. Now doctors can find diagnosis online if they cannot figure it out, but at the same time patients start to diagnosis themselves. The staff of Addiction.com wrote that We use social media multiple times each day,Show MoreRelatedThe Negative Effects Of Social Media1648 Words   |  7 Pages I’ve learned that everything that glitters ain’t gold. In my middle school days I’ve experienced the negative effects of social media, Now when I say social media, I’m referring to Facebook, Instagram, Twitter, and Snapchat. By me being very active on social media I’ve been taunted, teased, threatened and harassed along with having low- self esteem and some suicidal thoughts . According to a recent study in the JAMA pediatrics, 23% of teens report they are or have been the target of cyberbullyingRead MoreNegative Effects Of Social Media1117 Words   |  5 PagesNegative impact of social media to the society. Addictiveness. Right off the bat, Teens are exceptionally subject to their gadgets in light of the fact that separated from schoolwork they are experts at spending the small hours of the night stuck to any electronic gadgets sharing, tuning in to music and different things youngsters are occupied with. Addiction usually refers to compulsive behavior that leads to negative effects. In most addictions, people feel compelled to do certain activities atRead MoreThe Negative Effects Of Social Media1509 Words   |  7 Pagesbeing millennials, social media is as natural to the people of today as breathing or drinking water. Social media is a â€Å"series of websites and applications that have been designed to allow people to share content and communicate with each other quickly and efficiently† (â€Å"What is Social Media, 2017). A few people have a more confined perspective of social media likening it to mean the same as interacting on sites like Facebook, Instagram, Snapchat, and others. The p ower of social media is such that, theRead MoreNegative Effects Of Social Media1350 Words   |  6 Pagestoday’s society, social media is an important tool that many people use daily for various purposes. On social media, people share their opinions, events in their lives, and news. They also use social media as a tool for entertainment and as a way of keeping in touch with their friends. Because of its various uses, the use of social media increased very significantly over the years and it is no surprise that many scholars from different disciplines took an interest in the use of social media. These scholarsRead MoreNegative Effects Of Social Media1517 Words   |  7 Pages What is Social Media? As stated on Dictionary.com, social media is â€Å"websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts†. There are a huge variety of social media sites such as, Facebook, Twitter, Myspace, Instagram, and YouTube. As our technology gets more and more advanced and new devices come out, social media itself is growing as well. Because of the growth of social media, our lives areRead MoreThe Negative Effects Of Social Media1212 Words   |  5 PagesThe Negative Effects of Social Media Introduction 1. Attention Getter: a. What is the first thing most people do in the morning? i. Brush teeth? ii. Go to the bathroom? iii. Feed your dog? iv. The correct answer is actually checking your phone. 1. According to a recent study by IDC Research, 80% of smartphone users check their phones within 15 minutes of waking up each morning. b. What on your phone is so important? i. Social media c. Social Media i. According to Dictionary.com, social media is consideredRead MoreNegative Effects Of Social Media1297 Words   |  6 PagesIn the twenty-first century, social media plays an extensive part in most people’s lives. Instagram, Twitter, and many other social networks can cause adverse psychological harm and even lead to physical harm. Although many may argue that social media pertains to be useful, there prove to be more harmful aspects rather than helpful aspects of these media sites. These effects are not only psychological, but they may also be physical. Not only do social networks cause depression, anxiety, and cyberbullyingRead MoreNegative Effects Of Social Media1716 Words   |  7 PagesTwitter, Instagram, and many other social media sites, these changed the way that we communicate with one another. Social platforms allow people to share events of their own lives, through posting photos, leaving comments, updating their status, and many others. For example, â€Å"As of today, there are a little over 322 million people that live in the United States, 64% of whom own a smartphone. This means that approximately 206 million people have access to social media, anywhere at any time. FurthermoreRead MoreNegative Effects Of Social Media1743 Words   |  7 Pagesthese people are on their social media accounts. According to Brooke Lusk, the database and media manager for the Prevention Researcher, social media can be defined as, â€Å"an aspect of the internet which allows individuals and groups to create and publish online content, share the content, and interact about it.† These days, people are very involved with the internet and social media. Some think this is a benefit while others think this is a detriment for many reasons. Social media allows people to stayRead MoreNegative Effects Of Social Media1064 Words   |  5 PagesA Negative Collage of Social Media Today in everyday life we all have some sort of device. We all possess access to social media in some way, shape or form. Social media plays a huge part of everyone’s life. We constantly look at our phones on every beep. We read every post on Facebook. We never thought how that affects the youth and with them following us, who knows what they might find on the World Wide Web. Social media in the hands of the youth can have devastating effects, even adults

Electronic Sweatshop By Barbara Garson Essay Research free essay sample

Electronic Sweatshop By Barbara Garson Essay, Research Paper Journal # 1 The Electronic Sweatshop by Barbara Garson Introduction A ; Chapters 1 to 2 Drumhead In her debut, Barbara Garson gives the reader an thought of her personal work experience as a clerk with mechanization. One can see that Garson is a strong review of mechanization. In order to convey how mechanization is impacting our society the writer begins by analysing and analyzing assorted occupations from the underside on up ( i.e. get downing with the most unskilled labour ) . Chapter one examines the assorted businesss at McDonalds # 8217 ; s. Barbara Garson finds that most workers here tend to dislike their occupations. Due to the enormous sum of emphasis created by machine-controlled systems such as timers and computing machine generated productiveness statistics McDonald # 8217 ; s has a high bend over rate in employment. The 2nd chapter of the book trades with reserve agents employed at air hoses. Barbara Garson explains how this profession has besides undergone mechanization. By questioning persons at American Airlines and Air Canada she finds that conversations with clients are no longer controlled by the reserve agent, but by a set of books or even a supervisor secretively listening in on the conversation. Critical Analysis Both of these two chapters analyze the effects of mechanization on two different types of professions. I found it interesting that persons working as reserve agents find it easier to get by with mechanization than McDonald # 8217 ; s employees. I guess this is due to the fact that reserve agents are allowed to pattern a little more single thought than person waiting for a doorbell stating him or her when to toss a meat cake. However, I have worked as a tele-marketer here at the university beging financess from alumnas and old pupils. What attracted me to the occupation was the comparatively high wage ( plus committee ) . Yet, on my first couple yearss at the occupation I already was bombarded with several books and regulations I needed to follow. At first I tried to utilize my ain colloquial accomplishments when covering with clients, but it did non take long until my supervisors started to train me about how of import it purportedly is to follow the given books. Hence, I used these books and my 5 hr work twenty-four hours seemed like an infinity. I felt like a wind-up doll and finally discontinue the occupation although I was urgently in demand of money. The ground I am adverting this is because I believe that in world there is no difference between the fast nutrient employee and the reserve agent in footings of individualism. Through mechanization, both professions have lost their personal touch to the populace. In my instance I tried to beg financess from persons utilizing my ain thoughts and creativeness, yet was non allowed to make so. Hence, my occupation became humdrum. Quite candidly I do non believe # 8220 ; Kenny # 8221 ; when he states that he likes his work. He argues that he gets to cover with the populace. But in order to make so he follows an unoriginal set of books and phrases. Therefore, does he truly acquire to speak to the populace or is he simply a machine or parrot triggered by certain cardinal words such as Yes, No, or Possibly. Furthermore, Kenny was an histrion. This profession besides requires one to follow books, yet what sets one histrion apart from another is their individualism. When Kenny plays a function where he has to portray certain emotions he does non follow a given set of regulations but his ain intuition as an experient histrion. I find it sad that certain professions have become so humdrum. Through my old occupations I have realized nevertheless that it takes a great trade of job-hopping in order to happen the ideal occupation. An ideal occupation for me is disputing and requires the usage of one # 8217 ; s ain single creativeness and idea. I now work for a local in writing design concern and bask my work environment. My lone demands are that I show up on clip and that my concluding work looks good and does non give the concern a bad image. I hope I am non in the minority believing that individualism and creativeness are human accomplishments that should neer be overshadowed by big companies that merely want to do a net income. Furthermore, what will this society come to if every one Acts of the Apostless and thinks like machines? What would go on to liberate will or even democracy? The word # 8216 ; demos # 8217 ; means people and # 8216 ; cracy # 8217 ; means regulation. Hence, will we hold a future political system called # 8220 ; autarchy # 8221 ; , where we will be ruled by machine-controlled systems designed to expect our political and societal demands? Today we still have a opportunity to be originative persons if we oppose professions that take these privileges off from us, but will we have that opportunity 50 old ages from now or will automation be so incorporate in our society that it is excessively late? I hope non, because if this were to go on I would hold wasted a batch of tuition money. Journal # 2 The Electronic Sweatshop by Barbara Garson Chapters 3 to 8 Drumhead Chapters three through six chiefly portray how professions have become progressively machine-controlled and occupations such as societal workers, stockbrokers, and perchance even healers and psychologists are denounced to clerk places. Garson explains how computing machine or file monitoring systems and adept plans are turning white-collar places into entry-level occupations. Social workers for case spend less clip at personal interaction with a instance client and are involved in keeping a monthly quota of hours worked. Additionally, agents are utilizing computing machine plans that allow them less judgment when covering with a client # 8217 ; s portfolio. Garson besides mentions how adept package has the potency of even replacing certain undertakings of a occupation or full professions. Chapters six through eight trade with how supervisors use certain package in order to maintain path of their employees # 8217 ; productiveness. Ever since secretaries have used computing machines for their word processing demands, foremans are able to maintain path of how many key strokes have been done or position full paperss while they are being worked on. Furthermore, this has led to a less personal work relationship between a supervisor and his employees. Critical Analysis After reading these chapters what struck me most was the manner Barbara Garson portrayed how professional occupations are going more and more machine-controlled. It is flooring how occupations such as societal workers have evolved to go so routenized. I believe there is a parallel with instruction in colleges or universities and the occupation market. As a pupil I have found that many categories offered at UCD ( except for Sociology 159 and other Humanities categories ) do non let for critical thought. What I mean here is that most categories rely on stuff and thought procedures that are non of the pupil # 8217 ; s beginning. For case scientific discipline categories require analytical thought, yet these trains of idea are non original they are simply learned through applied exercising generated by other bookmans. Therefore, I feel there is a general deficiency in critical thought or seeking to look at things different from the norm. I believe being able to believe this manner is an of import privilege and responsibility of every citizen in a society. The work of Emanuel Kant shows the necessity of critical and independent idea. If we can non believe for ourselves person else will make it for us and might mistreat our rights as free citizens. I am pulling this comparing between work and school because I think there might be a ground why we are non taught critical thought at universities. Possibly we are already being trained to follow guidelines and ordinances prematurely before we enter the professional work force. This manner we will accommodate to the regulated work environment easier and go # 8220 ; productive # 8221 ; citizens. I am non seeking to state that I do non believe in regulations or Torahs, but regulations that merely profit net income maximization of corporations and other big companies can non perchance profit the involvement of the employees and even society as a whole. Hence I think the ground our society allows mechanization to go on is the same ground this same society allowed the large barons of the Industrial Age maltreatment and pretermit their work force. For one there will ever be despairing and unfortunate people looking for employment no affair how bad the work environment, and 2nd we are raised as loyal and faithful citizens that do non oppugn authorization. Barbara Garson # 8217 ; s illustration of the societal worker shows what deduction this deficiency in independent idea might hold on society. If the public assistance system of the United States is going progressively automated, what deductions might this hold on society? I think it is rather possible that we will pretermit big parts of our population due to deliberate mistakes caused by computing machine plans. Welfare should non be decided by mathematical computations or # 8220 ; 0 # 8221 ; s and # 8220 ; 1 # 8221 ; s. It should be managed by existent people with colloquial and people accomplishments. Every person has alone demands and features, and must hence be dealt with separately on a personal footing. I do non believe mechanization is the manner to cover with our state # 8217 ; s public assistance system. Furthermore, it upsets me when I read the male chauvinist and racialist comments made by one of Garson # 8217 ; s interviewees. This single clearly does non belong in the field of societal work. Yet, since societal work has become so clerical it does non surprise me that these sort of people work at that place. Hence it is imperative that we do non relieve any tendency that is modern as the effectual and best manner to manage things. We must foster inquiry these alterations and happen other ways to better societal issues. Journal # 3 The Electronic Sweatshop by Barbara Garson Chapters 9 to 10 A ; Conclusion The Overworked American by Juliet B. Schor Chapters 1 to 2 Drumhead In chapter nine Barbara Garson discusses how mechanization has led to a work force that chiefly consists of parttime and impermanent workers. Since businesss have become more simplified due to mechanization and interrupting down occupations into measure by measure procedures, it is non necessary for companies to trust on a skilled employees any longer. Thus workers have become disposable. This tendency can be seen from blue-collar workers at McDonald’s to professors and teachers at universities. The lone persons non effected by this are senior directors who are to fault for these engaging tactics. In chapter ten Garson examines the highest degree of businesss. Decision-making and direction is besides being automated. The writer shows this with illustrations from the Department of Defense that is utilizing computing machine plans to cipher war tactics. The military utilizations automated control centres far off from a crisis country in order to command battlegrounds around the universe. In her decision Barbara Garson argues that she finds it difficult for us to undo the procedure of mechanization since supervisors and large companies assume that their employees are # 8220 ; lazy, stupid, and hostile # 8221 ; . However, she believes that we must protest and defy # 8220 ; the electronic sweatshop # 8221 ; In chapter on Juliet Schor portrays how our state has doubled productiveness per capita since the 1940 # 8217 ; s and we are still go oning to work even more. She believes that we should be compensated for the addition in productiveness with more paid clip off work. Schor briefly describes several facets of this addition in work hours such as the fact that we are pretermiting our kids due to work, or that the addition in ingestion has put us in dept. Chapter two examines the effects of the addition of working hours. Schor argues that Americans are now working one month per twelvemonth more than they did fifty old ages ago. Furthermore, there are more females in the work force and employees are forced to set in over-time at occupations they might be fired from due to diminutions in market demand. Additionally, due to the addition in hours worked by employees, unemployed have troubles happening employment. Critical Analysis I found the information Barbara Garson gave us about automated defence systems scaring and chilling. It scares me to cognize that machines are ciphering war tactics. During the Vietnam War the consequences from the computing machine were used by existent people in doing tactical determinations, nevertheless what happens if in the close hereafter automated systems straight influence arms on the battleground. Already today arms have become highly high tech, and full wars seem to hold become on large picture game. During the Golf War we witnessed how advanced our armed forces are. Most of the combat seemed to hold been done by distant arms such as Tomahawk and Patriot missiles. Yet, what if these missals would non be controlled by people forcing buttons but by computing machines straight? I find this to be a chilling idea. For one computing machines are prone to interrupt down are create mistakes. Human lives should non be left in the custodies ( or left up to computing machine french f riess ) of logistic defence systems. It kind of makes me inquire what a missive to a female parent # 8217 ; s fallen boy might sound like: # 8220 ; sorry about your loss, but due to a impermanent computing machine breakdown your boy walked directly into a mine field. # 8221 ; ( These letters might even be processed by the computing machine itself ) . Furthermore, we have seen that supervisors see employees as a hinderance in their chase of net income. Peoples purportedly merely acquire in the manner of concern since they can believe. What might go on if this logistic computing machine calculates that friendly manned arms is a hinderance in winning a war? It might get down to assail its ain side. The effects I could woolgather up are scaring. Furthermore, does a computing machine understand the value of life? Does it cognize what consequences the decease of a soldier on either side of the war might hold? Department of energies it hold compassion? Can it separate between enemy forces and civilian population? Hence, when it comes to war I strongly offend computing machine control. There are merely to many facets that could take to catastrophe. Armed forces around the universe posses atomic arm in their armories that could literally pass over out world and all life on the planet several times. Hence, how could we rest a sure that a computing machine can manage such a duty. A computing machine might even cipher that a thermo-nuclear warm would non destruct it and therefore see atomic war as the lone option in a struggle. The scientists that were involved in making atomic bombs during WW II subsequently realized what they had done and regretted of all time making such arms. Even Albert Einstein himself one time said he should hold neer made his findings populace. He even added that world is non rational plenty to manage atomic energy. I feel this same thought applies to today # 8217 ; s research worker. I wonder if they of all time thought about what effects their engineerings might hold on society. But they are likely so preoccupied in technological promotion and net income devising they do non recognize them or merely disregard them. It upsets me to cognize that research is directed towards engineering that can do injury to society. If our society is so technologically capable why do we non invent devices that improve societal jobs? There is non a remedy for AIDS or malignant neoplastic disease, and most of the universe is still malnourished. We need to halt allowing political leaders and CEOs of corporations run our lives. We must voice our ideas and sentiments before it is excessively late. Possibly in the hereafter computing machines will command even our thoughts and feelings, and we will genuinely be nil more than a brace of legs and custodies. This might sound pathetic now, but sing how far warfare has come since the in-between ages it is non excessively far-fetched. However, who knows if world will still be in 500 old ages ; we might hold destroyed each other by so due to our greed and violent behaviour. Journal # 4 The Overworked American by Juliet B. Schor Chapters 3 to 5 Drumhead In chapter three Juliet Schor compares today # 8217 ; s working hours the Middle Ages or the clip before the Industrial revolution. She argues that back so there was less leisure clip and the work environment was less nerve-racking compared to today. Additionally, she agues that capitalists try to distribute a myth that the 40-hour workweek is the least employees have of all time worked in history. Chapter four trades with the work that needs to be completed at place on top of the increasing hours worked at occupations. Schor argues that females carry the highest load of housekeeping. Today females are working the same hours as their male opposite numbers and still hold to take attention of kids and cook repasts. The writer sees the possibility that kids do non acquire the attending at place they need. Chapter five trades with the high degree of ingestion predominant in society today. Since we make more than we did 50 old ages ago and our economic system # 8217 ; s productiveness has doubled we are inclined to pass more. This has led to widespread debt among the in-between category. Schor classifies the mean American as # 8220 ; gay economicus # 8221 ; . She calls this phenomenon a rhythm of work and pass. We make a batch of money yet spend it all on consumer merchandises therefore raising productiveness. Critical Analysis It seems as though we are so caught up in our feverish life styles that we merely do non hold clip to earnestly measure economic and political state of affairss. As a pupil with a life full of duties and deadlines, it seems as though I merely can non happen the clip to earnestly assist oppose our economic # 8220 ; state of affairs # 8221 ; . However, as an person in a democratic society it should be one of my chief precedences to critically measure our authorities # 8217 ; s docket. I believe corporations are mostly to fault for making this fast-paced society. Corporations have even made it easier for us to get by with this accelerated life style by supplying franchises that serve unhealthy # 8220 ; fast # 8221 ; nutrient. We are similar marionettes on a twine guided by the corporate universe. Even a individual female parent gaining minimal pay in an assembly line does non oppugn this societal system since she is more bemused working 12 hours a twenty-four hours in order to back up her household. Sometimes I wonder what happened with our ability to believe critically. I thought this was the function of universities. Our state was based on free idea and wisdom inspired by radical persons such as Kant, Rousseau, and Foucult. The celebrated quotation mark # 8220 ; I think, therefore I am # 8221 ; decidedly does non co-occur with today # 8217 ; s popular thoughts. Alternatively universities seem to be overrun by corporate influences. College pupils are a favourite mark for recognition card companies. Students do non look to recognize that this is merely another manner that corporations make you dependent on them. Corporations such as Microsoft and IBM put big amounts of money in colleges and universities in order to guarantee that their following coevals of employees can maximise their net incomes. At the same clip there are people in this state that are so hapless they are forced to go forth their places and live in the streets. All this economic unfairness is apparent, and one must inquire why we as citizens do non oppose it. The simple account is that we are both a spouse and a victim of the corporate universe. When I here that our unemployment rate is above normal since our existent GDP is above possible GDP, I know that the normal rate of unemployment is 6 per centum. Yet, the mean citizen is tricked in believing our economic system is all right. One must recognize that for every 100 people in the work force 6 people are unemployed when we are at economic equilibrium. This means that while economic experts tell the president everything is all right there are 6 out of 100 households fighting to feed their kids. If you transfer this figure to the overall population this means about 15 million people are without occupations ; that # 8217 ; s a batch of people out on the streets during so called economic stalls times. Furthermore, economic experts, politicians, CEO, and other elites invariably gloat that the U.S. has the richest economic system or the highest GDP in the universe. Yet, are we non burying that there is such a enormous spread between rich and hapless in this state, and therefore a big figure of our citizens are forced to populate under near Third World like conditions?

The relationship between the Rubber Boom and the Second Industrial Revolution.

The discovery of natural rubber changed the dynamics of western economies in the late eighth century and early ninth century. To get a better perspective on how the rubber boom redefined the second industrialization, a brief history of the discovery of rubber will shed more light.Advertising We will write a custom essay sample on The relationship between the Rubber Boom and the Second Industrial Revolution. specifically for you for only $16.05 $11/page Learn More Rubber was discovered in the Amazon region of Peru and Brazil by the indigenous Indians who had used it to make an elastic ball that they used in a game called Tlachtlic, at around 1600BC. The rubber was extracted from a tree called rubber tree (Havea brasiliensis)1. Rubber got to Europe through early expeditionary trips by the likes of Christopher Columbus2. It was used as an as an eraser by Joseph priestly. The practical use of rubber was not well developed until 1800s when the first rubber fa ctory was built in the United Kingdom, France and the United States increasing the demand of the product in the world market. Use of rubber gained momentum through clever discoveries like vulcanization, which led to different applications of rubber like Michelin 1895 was able to adapt the bicycle tire to automobile tires3. Prior to this, in 1815 Hancock had discovered the first rubber mattress and together with a Macintosh, they developed a waterproof coat and the list is endless of how new rubber applications developed. The impact of the boom in rubber in Europe, America and Asia led to emergence of new economies especially in Brazil where small towns like Belem, Manaus and Porto Velho grew rapidly to become major towns in Brazil4. The effect of this sporadic growth and massive demand called for increased supply of the product to meet the demand which further meant that a larger workforce needed to be put in place. The negative aspect that reared its head in economic growth was tha t most indigenous Indians were forced to work for the rubber barons and although the venture was very profitable those who collected the rubber in the fields were grossly paid and the native Indians of the Amazon were made slaves to work for the plantation owners5. In one of the plantations, it is quoted to have started with around 50,000 workers of Indian decent. When the plantation was put on the limelight, it was revealed it had only about 8,000 Indians. The rest had died either under unorthodox means or just brutally murdered6.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, on the other side, Brazil emerged as a well-developed economy. The rubber boom never lasted for long in Brazil as by 1873 the Britons had migrated their interest to Malaysia and had stated their own plantation7. The rubber boom had led to an industrial revolution in Brazil’s economy through an advanced infrastru ctural system in railroad, construction of roads and an improved communication that allowed and facilitated other facets of the economy to grow tremendously like mining and agriculture. It is also important to mention that the boom brought both political and economic redefinition of the economic prospects in Brazil8. Other economies that emerged from the rubber boom were countries like Malaysia. Although rubber trees grew spontaneously in the wild in Malaysia rubber plantation were introduced by the British in 18709. The Havea Brasiliensis specimens were transported notably to Singapore and Ceylon where they performed better than expected. The boom and increased rubber prices that had reached an all-time high in 1910, which boosted the economy drastically through its exports that also included tin10. By 1921 Malaysia was exporting 50% of the world’s demand for rubber with an estimated 1.34 million acres under plantation. The projected economic growth had surpassed the 4.5% ma rk, making Malaysia to be one of the rapidly growing economies in the world11. This was aided by the cheap labor that was acquired from Indian migrants brought in under the government auspices, the Chinese who had invested heavily in Malaysia’s rubber industry and who operated as private companies sought for the â€Å"coolie† trade as a means to getting an alternative workforce12. In addition, Malaysia was strategically placed and its deep harbors proved essential in trade compared to other islands which were slightly away from the main route13. Besides, the steady growth of exports in Malaysia was due to better governance and policies made to ensure a competitive growth and a well-developed and elaborate infrastructural system in road, railway, ports in Penang and Singapore together with good communication networks allowed for the rapid economic growth. 14Advertising We will write a custom essay sample on The relationship between the Rubber Boom and the Second In dustrial Revolution. specifically for you for only $16.05 $11/page Learn More Lastly other economies that benefitted in a way to the rubber boom were the Belgium that controlled the Congo under King Leopold II. After successful acquiring the Congo through the Berlin conference, king Leopold set out to make the venture profitable to be able to run its administration15. Unlike Brazil and Malaysia where rubber was grown under plantation, in Congo, rubber was extracted from wild vines that grew in the jungle16. The extraction also took unorthodox means. Instead of tapping the rubber the Congolese took to slashing the tress and lathering their bodies with the sap and when the sap had hardened they would curve it off their bodies this was an extremely painful procedure as the hardened latex would come out with human hair. The practice also led to massive destruction of the tress. By 1890, rubber had surpassed the ivory exports in Congo17. King Leopold was able to make massive profits by the end of 1903 at the expense of the Congolese people who had suffered from massive atrocities like being raped, murdered and their hands being severed18. Belgium had come out as a powerful economic block in Europe, but just like Brazil the boom never lasted long and eventually due to massive western pressure king Leopold had to yield to pressure and hand over the Congo leaving the worst record on human rights violation19. The rubber boom helped to propel the then developing economies to become developed economies and giving rise to new economies from the renowned dominant ones like America, United Kingdom, Russia and Europe20. It’s critical to understand that the emergence of these new economies was boosted by the high demand of raw materials after the Second World War which left Europe in a crisis in form of labor and provision for its industries, the second world war provided a ready market for processed goods especially agricultural products which were essential for the revival of the western economies21.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The second industrial revolution was characterized also by other booms, not only in rubber, but also in other cash crops22. For instance Brazil had the sugar boom, Malaysia before the rubber boom had the tin boom which was its largest export. In the world’s fronts there were great innovations in the communication sector like the telegraph, in textile there were still major strides in synthetic fiber23. All these aspects played quite a crucial role in boosting markets and products for these new developing economies that characterized the second industrial revolution. Bibliography Akers, C. The rubber industry in Brazil and the Orient / with twenty-six illustrations. Upper Saddle River: Cengage Learning. 1914. American Bibliographical Center: Twentieth century abstracts. American Bibliographical Center of ABC-Clio, 1980. Andrew, D. Lonely Planet Brazil, Regis St. Louis. Lonely Planet, 2005 Cohen, S. B. Geopolitics of the world system: Regional geographies for a new era. Rowman Littlefield, 2003 Frank, S. and Stuart, B. S. The Cambridge History of the Native Peoples of the America. New York: Cambridge University Press, 1999 Greenfield, G. M. The realities of images: imperial Brazil and the Great Drought. American Philosophical Society, 2001 Hemming, J. Change in the Amazon Basin: Man’s impact on forests and rivers. Manchester: University Press (1995) Huff, W. G. The Economic Growth of Singapore: Trade and Development in the Twentieth. Cambridge University Press. 1997. Kenneth, P Steven, T. World that trade created, the: Society, Culture, And the World Economy. New York: Sharpe, 2005 Levin, M. R. Forgan, S. and Hessler, M. Urban modernity: cultural innovation in the Second Industrial Revolution. New York: MIT Press, 2010 Meade T. A. A history of modern Latin America: 1800 to the present Concise history of the modern world. Chicago: Wiley-Blackwell, 2009 Ming, T. Ipoh: when tin was king. Upper Saddle River, Cengage 2009 Newmark, R. Grand Opera in the Jungle: A Brazilian Myth or Reality? Oxford Publishers: New York, 2006. Russell, L. A. The second industrial revolution. New York: Forward Movement Publications. 2001 Tsing, L, A. Friction: An Ethnography Of Global Connection‎. Upper Saddle River. 2005 Tully, J. The Devil’s Milk: A Social History of Rubber. New York: NYU Press, 2011 Valerie, H and Kenneth: Voyages in World History. Upper Saddle River: Cengage Learning, 2008 Warren, D. Brazil and the struggle for rubber: a study in environmental history. Cambridge University Press: New York. 1914. Weinstein, B. The Amazon rubber boom. California, Stanford University Press: 1850- 1920, 1983. Ziegler-Otero, L. Resistance in an Amazonian community: Huaorani organizing against the global economy. Berghahn Series. Berghahn Books, 2007. Footnotes 1 Huff, W. G. The Economic Growth of Singapore: Trade and Development in the Twentieth. Cambridge University Press. 1997. 2 Andrew, D. Lonely Planet Brazil, Regis St. Louis. Lonely P lanet, 2005 3 Valerie, H and Kenneth: Voyages in World History. Upper Saddle River: Cengage Learning, 2008 4 Cohen, S. B. Geopolitics of the world system: Regional geographies for a new era. Rowman Littlefield, 2003 5 Hemming, J. Change in the Amazon Basin: Man’s impact on forests and rivers. Manchester: University Press (1995) 6 Akers, C. The rubber industry in Brazil and the Orient / with twenty-six illustrations. Upper Saddle River: Cengage Learning. 1914. 7 Kenneth, P Steven, T. World that trade created, the: Society, Culture, And the World Economy. New York: Sharpe, 2005 8 Valerie, H and Kenneth: Voyages in World History. Upper Saddle River: Cengage Learning, 2008 9 Warren, D. Brazil and the struggle for rubber: a study in environmental history. Cambridge University Press: New York. 1914. 10 Greenfield, G. M. The realities of images: imperial Brazil and the Great Drought. American Philosophical Society, 2001 11 Meade T. A. A history of modern Latin America: 1800 to the present Concise history of the modern world. Chicago: Wiley-Blackwell, 2009 12 Weinstein, B. The Amazon rubber boom. California, Stanford University Press: 1850- 1920, 1983. 13 Frank, S. and Stuart, B. S. The Cambridge History of the Native Peoples of the America. New York: Cambridge University Press, 1999 14 Tsing, L, A. Friction: An Ethnography Of Global Connection‎. Upper Saddle River. 2005 15 Newmark, R. Grand Opera in the Jungle: A Brazilian Myth or Reality? Oxford Publishers: New York, 2006 16 Russell, L. A. The second industrial revolution. New York: Forward Movement Publications. 2001 17 American Bibliographical Center: Twentieth century abstracts. American Bibliographical Center of ABC-Clio, 1980. 18 Ming, T. Ipoh: when tin was king. Upper Saddle River, Cengage 2009 19 Huff, W. G. The Economic Growth of Singapore: Trade and Development in the Twentieth. Cambridge University Press. 1997 20 Andrew, D. Lonely Planet Brazil, Regis St. Louis. Lonely Planet, 2005 21 Tully, J. The Devil’s Milk: A Social History of Rubber. New York: NYU Press, 2011 22 Levin, M. R. Forgan, S. and Hessler, M. Urban modernity: cultural innovation in the Second Industrial Revolution. New York: MIT Press, 2010 23 Ziegler-Otero, L. Resistance in an Amazonian community: Huaorani organizing against the global economy. Berghahn Series. Berghahn Books, 2007 This essay on The relationship between the Rubber Boom and the Second Industrial Revolution. was written and submitted by user Kyndall Jennings to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Explain why it is important for marketers to understand the concept of branding free essay sample

Introduction. It is imperative for marketers to understand the concept of branding as it is the process which will identify and differentiate a companys product or service from the competition (Jobber, 2010). In our developed economy the competition and the offer is so intense that it is fundamental to build a close relationship with both consumers and customers. That is what a brand does. Jobber (2010) defines a brand as â€Å"a distinctive product offering created by the use of a name, symbol, design, packaging, or some combination of these intended to differentiate it from the competitors†. Brands affect consumers perceptions and preferences, a brand is a quality certification and it creates trust and loyalty. Trough this essay we will explore why brand is important for marketers but also why it is important for consumers, we will then take in consideration the components of a strong brand and how to assess it. We will write a custom essay sample on Explain why it is important for marketers to understand the concept of branding or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Finally we will have a look at the brand stretching strategy and its benefits and disadvantages . This essay will draw upon example from the soda market. Content. The American Marketing Association (AMA) defines a brand as name, team, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of seller and to differentiate them from the other sellers. Firstly, brands are now recognised as a key asset for a company and having a strong brand will ultimately add value to it by giving a platform on which to build a reputation. For example, the stock market value of the Coca-Cola company was around $136 billion in the beginning of 2008 and by the end of the year, in spite of the global financial crisis, it remained close to 140 billion while the net asset value of the business was only $11,8 billion (Brands and Branding). A brand in addition, will help the company to attract more investors because the high value means the company is successful and reliable. Secondly, marketers should also try to understand consumer behaviour and therefore how a strong brand will affect consumer perceptions and preferences and ultimately the customers purchasing decision. To highlight this concept. The following consumer testing example is referenced: Two matched samples of consumers were asked to taste Diet Coke, the market leader in diet soda drinks, and Diet pepsi. The first group tasted the drinks blindfolded and were asked to state a preference. The procedure was repeated for the second group, except that the test was with the recognisable brand. (Jobber,2010). The findings from the test made for interesting results: Of the 100 or so test subjects who were blindfolded, 51 of them preferred the Diet Pepsi and 44 the Diet Coke ( 5 person did not find any difference) but for the group where the brand were identifiable, only 23 test subjects preferred the Diet Pepsi and 65 Diet Cola. This findings clearly demonstrated the level of influence a strong brand name could have on customer perception of a product and therefore the final purchasing decision. In order to succeed, marketers need to understand the concept of branding to face the competition (Marketing Theory). New entrants in a market such as the cola soda market would have to compete with the most famous red can in the world and the founder of the Cola drink, Coca-Cola. Besides, this is what happened to Virgin Coke who failed to break Coca-Colas domination (Jobber,2010),for the reason that Coca-Cola inspires trust and let the customer shop with confidence because he knows that a can of Coke will satisfy his desires. In addition, it will embraced the competition by making the distribution easier for the brand and more difficult for the entrants. Marketers have to recognise that a strong brand will directly and beneficially affect company profit, hence a heavy investment is often made into the branding process. A strong brand will achieve, distribution more readily and will realise economies of scale, decreasing the costs of production and distribution (Jobber,2010). In addition, a brand will generate customer loyalty to a product with customers returning to a brand they trust (Brands and Branding) and customers who trust a brand will be less price sensitive because of a faith that a particular brand offers an expected level of quality and results, in short a premium brand can charge at a premium price . Finally a strong brand not only lends to customer loyalty but it also lends as a platform for brand extension (Jobber,2010). A brand extension is a brand strategy that consist of using the established brand name to launch a new product (Journal of Marketing). Strong brands enjoyed having impact on customers perceptions and an extended product will benefit from it. For example, the Diet Coke, Coke Zero, Cherry coke have all stemmed from the strong Coca-Cola umbrella brand and all have successfully been launched in the soda drink marke as a result. Consequently branding is important for marketers because it will make easier for a company to introduce a new product on the back of an established one therefore securing and growing company profit in terms of strong sales forged through customer familiarity and trust. Thus, for the reason stated so far we have come to understand why it is imperative for marketers to understand the concept of branding but what are the components of a strong brand? How can we assess a brand? The Brand equity and brand positioning must be taken in consideration as well. It is important to know that branding is not only about attracting new customers, thanks to a recognisable logo or a great advertising campaign but it is also about being known as the only and legitimate choice. In the energy drink market for example, with a plethora of product on offer such as Monster, Relentless, Rockstars ,etc. Red Bull is seen as the only one that give wings, the starp-line is globaly recognised and Red Bull has been seen for years as the only vodka mixer for european teenagers (marketingmagazine. co. uk). Hence branding is important for a company because an established brand and the products that fall within it, will have enjoy a sustainable market extended product life cycle. The Coca-Cola soft drink has been sold since 1895 for example. (thecoca-colacompany. com) Brands needs customers but customers needs brands as well. In developed economies consumers, have a massive range of choice. Therefore, a good brand should in reality represents a cutting edge in design or technology, a high standard of quality which will be what consumers loyalty influenced by (Brands and Branding). The brand, with its recognisable name or packaging, is making a promise that consumers expectations will be satisfied (Brand and Branding) so it allows the consumer to shop with confidence and it acts as a guide through a intense variety of choice. Another facet to this, is consumer identity consumers look to certain brands as a way of projecting a certain image to others in society and brands play an important role in this. Using brands in this way, consumers carve out an identity for themselves which differentiates them in some way to others around them. This behaviour is strongly recognised for example by the luxury goods market. This industry serves to satisfy a consumer desire to project a certain sense of taste, wealth or fashion savy. For example, people who want to identify themselves to a certain economical class may choose to purchase a car from a premium brand like Mercedes, Audi, BMW, etc. ) or perhaps consumers who wish to portray a certain environmental awareness may choose to purchase an hybrid car. Branding positioning is about creating a unique and distinctive niche in the market place (Jobber, 2010). For an existing brand, the brand position will be defined by the brands strengths and weaknesses from a customer perspective vis a vis the competition (Holmereport. com) but for a brand building it will be the process by which you will enter in peoples mind (brandstrategyinsider. com). In order to succeed in positioning, brands needs to show clarity, consistency, competitiveness and credibility. Rita Clifton argues in Brands and Branding (2009) that â€Å" in an over communicated world, lack of clarity will substantially reduce effectiveness and efficiency†. During the last decade Red bull suffered from a lack of clarity. Red Bull give you wings certainly but is it good for me? Why? When should I drink it? (marketingmagazine. co. uk). Nevertheless, even if the beverage must have faced some serious criticises about the ingredients contained that have been followed sometimes by the radiation of the can in some countries ( France finally capitulated in 2008, Lexpansion. com) , Red Bull has successfully engendered credibility through different strategies such as stretching. The three times victory of Red Bull Racing in F1 and the more recent Red bull Stratos stunt has built a consequent reputation and credibility. We can assess the position of a brand trough six elements: the brand domain, the brand heritage, the brand values, the brand assets, the brand personality and the brand reflection (Jobber,2010). The examination of those six elements will ultimately help increase the brand performance. By examining the brand domain you will know if the brand is efficient in the market in which it competes . For example, Red bull has three strong position. The Energy drink for extreme sports people, the energy drink and the drink as a spirit mixer (marketingmagazine. co. uk). Then the Brand heritage and the following four element are about creating clear advantages for the target consumers (Jobber,2010). So brand heritage is about the historical background of a brand. a brand which has been aroun for a while shows sustainability, reliability and a guarantee quality. This can be used in advertisement (Jobber,2010) or on the packaging. On the other hand, brand values is what represent and characterise your brand. â€Å"Red bull give you wings†. It gives you wings because you will be awake all night and you wont feel tired at all, giving you confidence to achieve what you have never done before. In analysing your brand asset you will notice what differentiate you from the competition. This can be a logo, a design, a symbol, an image, a philosophy or an event (Jobber,2010). At the moment someone speak about a can of Red Bull you will automatically think about two bulls on a silver and blue can or you will think about your previous party or at a man skydiving from the space. Red bull exceeded the competition by consolidating its image of a confident dynamic and innovative brand. An other element of the framework is the brand personality. If the brand Red bull was a person who would it be? Surely a dynamic and adventurous indivudual who wants to discover the world. Finally, the brand reflection is how the brand relates to self identity (jobber, 2010). As we have seen earlier some people would purchase a Toyota Prius to identify themselves as ecologically aware. By assessing your brand with those six elements, the brand manager will have an overlook of the situation and it will give him clues to face some issues or to repositioned the brand. The brand equity is the value of the brand from customers perceptions of it. There are two kind of brand equity: The customer-based brand equity and the proprietary-based brand equity. The first kind is entirely about the customers perception of the brand; and the brand awareness and the brand image are two effectors of it. Jobber ( 2010) assumes that awareness is a pre-condition of evaluating a brand. By raising this awareness customers will go shopping in favour of a brand, they wont go shopping to get a denim pants but to purchase a Levis pants for example. Brand awareness is also useful for low-involvement purchasing situations – purchases becoming habitual after a first satisfied experience with no research of information about the product because a relationship is already established. By increasing brand image through the marketing mix (Jobber,2010) you will consolidate your customer-based brand equity. The most common way to do this is by advertisement. A great advert from a brand will stay in customers mind by touching him emotionally or by delivering a clear message. Ultimately an association is created between the brand and the customers that will affect the purchasing. Lets remember the test with Diet Pepsi and Diet Cola. We could say that Diet Cola (Coca Cola) profit of a better brand equity than Diet Pepsi (Pepsi) because when the brand was known a preference was made toward a particular brand. On the other hand, proprietary-based brand equity is more about the attributes of a company to deliver value to the brand (Jobber,2010). It can be by its aptitude to distribute the brand, for exemple Mc Donalds which is the fourth most powerful brand in the world (wallstcheatsheet. com) sell official drinks from the Coca-Cola brand product line ( Fanta, Sprite, Minute Maid, Diet Coke, Coke). It can also be by the patents of a company. For example new technology (Dyson), new pharmaceutical products all have a strong proprietary based equity resulting from an original patent. Tom Blacket in Brand and Branding wrote: â€Å"Brands with strong equity embed themselves deeply in the hearts and mind of consumers†. Consequently, a strong customer-based brand equity or a strong proprietary-based brand equity will increase the brand equity so it will help the brand to keep its position in the market and new entrants will struggle to defeat it. Moreover, the value of the brand will attracting more investors,consumers and solicitations. To conclude this essay we could have a look at a brand strategy such as brand stretching. A brand stretching occurs when a brand is used on a unrelated market (Jobber,2010). In terms of brand stretching, the Red Bull company is probably one of the best in this strategy. From the energy drinks to Formule 1 with the acquisition of Jaguar racing in 2005 recalled Red Bull Racing, passing by the football world with the purchase of the New York MetroStars in 2006 (renamed New York Red Bull) and the SV Austria Salzburg in 2005 (FC Red Bull Salzburg) or with the creation of Red Bull Records in 2007. We will focused on the most recent and very successful stretching of the brand: Red Bull Stratos. If you have an internet connection and if you are living in our contemporary world you must have heard or seen it ( 8 million live views on Youtube). In rare interview that Mateschitz, founder of Red Bull, has accorded he stated : â€Å"We dont bring the product to the people, we bring people to the product. We make it available and those who love our style come to us†(thedrum. co. uk). With Stratos, Red Bull has demonstrated the brands famous link with extreme sport and innovation but it has more importantly created â€Å"the† buzz of the last decade and revolutionized the purpose of a brand and the relation between it and the customers. Red Bull Stratos has become an I was there moment(campaignlive. com). With all those stretching strategies Red Bull could have lost in credibility, make itself a bad publicity or got cannibalized but its all the contrary that occurred. Its reputation has been consolidated and it has promoted its cans very well. It has also improved the trust toward the brand. Summary. A closed trusted relationship will be created only if there is quality. This relationship will consolidate customers perceptions about the brand increasing loyalty and then the revenues. It is imperative to position your brand efficiently in order to successfully reach your target market . Therefore you will need to deliver a clear and consistent message, be competitive and have credibility. You can assess the strength or weakness of your brand by analysing its domain, its heritage, its values, its assets, its personality and its reflection. In improving it you will raise some brand equity that can be customer-based or proprietary based. By increasing your brand equity you will stay in peoples mind for long time and be able to face efficiently the competition. Conclusion. The success of branding resides in the importance that you have for consumers and in the process of creating and managing a brand. Having a strong brand will help you to face the competition, to introduce new product and to make profit. A brand also help the customers to choice between a wide range of offers and to identify themselves. In order to success you must conquer consumers mind to gain their loyalty by promising that their desires will be satisfied. Branding is all about trust. Last but not least, companies need to understand that a brand should be taken such as an investment and not a cost. Red Bull spend 30 to 40% of its revenue in marketing (marketing magazine).

Free Essays on Ancient Roman And Athenian Women

Roman and Athenian Women Equality in the ancient republic Rome and Athens, where was most famous city state of Ancient Greece was not the same as it is today. In ancient Rome (1.2) and Athenian women (1.1) were not looked upon as equals. By comparison today woman rights, Athenian and Roman woman only a small step above slaves. They could have very little rights. They were considered to be secondary in relation to men. They were always controlled by man and their duties defined as to bear children and to manage to house hold. There are a lot of similarities between two societies, because Roman society borrowed heavilly from that of the Greeks. Before Rome was founded, there were a number of Greek colonies in Sicily and Southern Italy. As a result of this close contact with the Greeks,the early Romans picked up a great amount of ideas of the Greek language and traditions. Although there are similarities between the Roman and Athenian woman, there are notable and fundamental differences. Their civil and economi c rights are different from each other. Unlike the Athenian woman, the Roman woman had more freedom than Athens. Athenian and Roman woman could have very little rights. They were controlled by men at all stages of their lives. Their father controlled them before they were married. When they married complete control went their husband. If they divorced, control and rights over any property went back to their father or nearest male relative. (Moya, K. Mason, â€Å"Ancient Roman Women: A Look at their Lives) They thought that; a woman can not manage her money except one event in Roma. When women’s boys grew up, the mother allowed spent her money and time to advance their political carrier. However, except this event, woman could not spend her money on what ever she wants. According to their thought, the reason of the marriage is that; the management and preservation of property and production of children as future care-givers and h... Free Essays on Ancient Roman And Athenian Women Free Essays on Ancient Roman And Athenian Women Roman and Athenian Women Equality in the ancient republic Rome and Athens, where was most famous city state of Ancient Greece was not the same as it is today. In ancient Rome (1.2) and Athenian women (1.1) were not looked upon as equals. By comparison today woman rights, Athenian and Roman woman only a small step above slaves. They could have very little rights. They were considered to be secondary in relation to men. They were always controlled by man and their duties defined as to bear children and to manage to house hold. There are a lot of similarities between two societies, because Roman society borrowed heavilly from that of the Greeks. Before Rome was founded, there were a number of Greek colonies in Sicily and Southern Italy. As a result of this close contact with the Greeks,the early Romans picked up a great amount of ideas of the Greek language and traditions. Although there are similarities between the Roman and Athenian woman, there are notable and fundamental differences. Their civil and economi c rights are different from each other. Unlike the Athenian woman, the Roman woman had more freedom than Athens. Athenian and Roman woman could have very little rights. They were controlled by men at all stages of their lives. Their father controlled them before they were married. When they married complete control went their husband. If they divorced, control and rights over any property went back to their father or nearest male relative. (Moya, K. Mason, â€Å"Ancient Roman Women: A Look at their Lives) They thought that; a woman can not manage her money except one event in Roma. When women’s boys grew up, the mother allowed spent her money and time to advance their political carrier. However, except this event, woman could not spend her money on what ever she wants. According to their thought, the reason of the marriage is that; the management and preservation of property and production of children as future care-givers and h...

Security Technology Essay Example | Topics and Well Written Essays - 2000 words

Security Technology - Essay Example Security cameras are one aspect of business security that is commonly used across many different business types. Often a number of video cameras transmit their signals to a specific point, frequently a set of monitors. This system is known as closed-circuit television (CCTV) the name derives from the fact that although a television signal is produced it is not transmitted openly, and as a consequence cannot be picked up by exterior parties (Levine, 2000). The term CCTV can be technically used to refer to most types of video cameras; however, it is generally used to apply to those that are involved in security applications (Introna, 2000). In retail stores, CCTV systems are often used for security, monitoring both consumers and employees with the aim of preventing crime from occurring and for catching and prosecuting those that are involved in criminal acts within the store. I have worked at Best Buy since I was 17 years of age beginning in the sales department, and currently am the Security/Loss Prevention Manager for my store. This role comes with a high amount of responsibility and I take pride in doing my job well and ensuring that my staff do also. Throughout my career at Best Buy one aspect of technology which I have used extensively and consider crucial to my work is the CCTV network of security cameras which is present as part of our store security system. CCTV plays a significant role in maintaining the security of our store, and is helpful in a number of other aspects. Most importantly the CCTV system allows the monitoring of both consumers and employees behavior from a distance. Even though the presence of security cameras throughout the store is a well known fact, many people forget that the cameras are operating or hope that they are in a blind spot and act in a manner which they would not wish to be observed in. The most common example of t his is theft. The CCTV network is very useful for determining when and where shoplifting or acts of fraud occur, and as the system records the footage, it can then play a role in identifying thieves, in proving that an individual stole from the store, as well as providing a key role in internal investigations into employee theft and dishonesty. However, the monitoring of theft and dishonest practice are not the only uses of this powerful technology, it is also used other purposes such as finding lost children, determine the locations of staff members during emergency drills as well as acting as a deterrent to theft. This essay will consider the technology involved in CCTV, its history and how it is used as well as the legal ramifications occur as a consequence, with particular emphasis on the role of CCTV in retail security. Finally I will discuss my own personal experience with CCTV and how it affects my role at Best Buy. History One of the early uses of CCTV occurred in London in 1961 at an underground railway station. The purpose of the system wasn’t security, but was to allow drivers to ensure that the doors of the railway car were clear before they departed the station (Keval & Sasse, 2006). However, CCTV cameras were in use as early as 1940 and the industry has been growing ever since (Mohammed, 2010). The use of CCTV as a means of surveillance for public areas as well as business has become commonplace, and there are many different purposes for CCTV systems. One common example is the use of CCTV as street surveillance, looking for drug related activity, for the identification of missing persons, as well as for identifying any criminal activity (Keval & Sasse, 2006). Within retail stores consumers are observed through CCTV in the in order to look for illegitimate activity or evidence of theft. Monitoring is not limited to